Marketing Essay Example | Topics and Well Written Essays - 1500 words - 21

Marketing - Essay Example Even though the corporation sounds quite young, most of its brand names are over 100 years old. The company was first established in 1965 through the merger of Pepsi-Cola and Frito-Lay. The company offers superior products that are of high quality. High standards of performance, competitive strategies and high integrity of people have fostered the success of the company (Stoddard, 2008). It is the largest manufacturer and distributor of beverages and other syrups and it is the largest corporation in the U.S.A. Coca-Cola was invented by John Stith Pemberton. The product WAS later bought by Asa Candler who incorporated the company in 1892. The company offers more than 400 brands in more than 200 countries. The product has over 1.5 billion customers every day. According to annual reports, the company sells over 400 brands which include diet coke, diet coke caffeine free, diet cherry coke, coke with lemon, diet coke with lemon, diet vanilla coke, Aquarius Mineral Water, diet coke with lime, coca-cola C2, diet coke plus among others. The company offers wide range of products such as AMP Energy, diet mountain screw, mug root beer, propel, sierra mist, sobe, no fear, pepsi max, sobe life water, starbucks coffee drinks and tava among others. The company adopted one quality standard in all branches around the globe. It is very committed to satisfy and protect the interest of the consumers since they are the bedrock for the success of the company. The products carry a quality assurance seal which enable the consumers to know the global quality of items. On the other hand, Coca-Cola Company offers a wide range of products including beverage concentrates and syrups. The company uses marketing strategies and product differentiation to achieve it’s of objectives of customer satisfaction. It has good reputation all over the worlds due to quality products that the company offers. It extended the products of coke and developed new products such as